Apple’s Workforce Shakeup: Cutting Costs, Keeping Vision

Apple’s latest restructuring hits more than 200 employees, reshaping Vision Pro, Siri, and software teams to focus on future priorities.

TL;DR
• Apple cuts 200+ jobs across Vision Pro, Siri, and software engineering.
• Vision Pro gaming and immersive video teams are largely shut down.
• Siri AI overhaul leads to role reallocation and new positions.

Summary
Apple announced a restructuring that eliminates over 200 positions across its Vision Pro, Siri, and software engineering divisions, citing a shift toward streamlined product experiences and emerging AI priorities. The move follows a Bloomberg report and reflects internal realignment to support upcoming hardware and AI initiatives while offering transition assistance to affected staff.
• Reduce Vision Pro gaming team by ~100 roles and scale back immersive video production.
• Reallocate ~100 Siri and Intelligent Systems Experience positions to align with the new Siri AI architecture.
• Create new roles for smart‑glass launch, third‑party immersive content, and AI‑enabled app features.
• Offer internal transfer opportunities and support during employee transitions.
• Maintain Vision Pro and visionOS roadmap, targeting a potential new model by late 2028.

Apple’s statement emphasizes evolving the business to deliver optimal user experiences, promising new positions alongside the cuts and highlighting support mechanisms such as internal applications for other roles. The Vision Pro adjustments include shutting down a gaming‑focused team, limiting in‑house immersive video output, and encouraging external creators, while confirming that visionOS remains a core platform and that a simplified smart‑glass version will launch without advanced gaming or video capabilities.

The Siri reorganization is driven by the launch of Siri AI, which requires a revamped technical architecture and different expertise, prompting the elimination of certain roles and the creation of positions that support the updated platform. The Intelligent Systems Experience team is also being reshaped to better integrate AI functions across apps, features, and services, aiming to accelerate development and align resources with strategic priorities. Overall, Apple’s workforce changes are positioned as a proactive response to technology evolution, balancing cost management with the pursuit of future product and AI innovations.

How will these changes influence Apple’s innovation trajectory and employee morale in the coming years?